From Army to Entrepreneur: Why This Veteran Chose a B.Protek Concrete Coating Franchise

A Veteran's Journey Toward Business Ownership

For many Canadians, the dream of owning a business is rooted in personal values, past experiences, and the desire for financial freedom. For one New Brunswick-based B.Protek franchisee, the decision to join the concrete coating industry wasn’t just a career shift—it was the fulfillment of a long-standing goal shaped by family values and military discipline.

"It wasn't just B.Protek," he explains. "My whole journey was based on my interest in owning my own company."

Coming from a family that owned a retail store for 18 years, entrepreneurship had always been a part of his life. After completing an impressive 25-year career in the military, he felt the pull to create something of his own. With a strong desire to earn an income on his own terms, the search began.

No Experience? No Problem

One might assume that entering the concrete coating industry would require prior hands-on experience—but that wasn’t the case here. With no previous work in the concrete industry and no background in running a business, he leaned on the skills he had developed over decades of military service: leadership, discipline, and the ability to manage teams.

Although his military training included soils courses and some knowledge of concrete testing methods like slump and shear strength tests, the application side of concrete coatings was entirely new territory.

"I never managed a business of my own either—just managed personnel in the military," he says.

Yet, that lack of industry experience didn’t hold him back. What he did have was a relentless curiosity and a drive to build something meaningful.

Discovering a Niche Market

In his search for the right opportunity, he wasn’t simply looking for a profitable business—he was looking for a niche.

"I had many phone calls with many people. I was looking for something that not everybody was doing."

That desire led him to the concrete coating industry. He noticed that in New Brunswick, the market was relatively untapped. While a few companies operated locally, the industry remained far from saturated. The idea of offering a service that was more of a "want" than a "need" intrigued him.

"It's a niche industry. It's not a must. It's basically a want for somebody."

That distinction was key. He understood that when clients choose to coat their concrete surfaces, they’re often making an investment in aesthetics, value, and long-term durability. The demand might not be universal—but it was passionate and growing.

Why B.Protek Stood Out

Out of the many franchise options he explored, B.Protek stood out for one simple reason: it felt personal.

"I started calling people, and B.Protek just seemed to be more interested in me and my story."

In contrast to other companies that applied pressure or came across as transactional, B.Protek took the time to understand his motivations and goals. That genuine connection made all the difference.

"There was no pressure from you guys. I felt very comfortable from the start."

In an industry where trust and transparency are critical, B.Protek’s supportive approach created a sense of belonging. Over time, that initial comfort grew into full confidence that this was the right path.

Support and Simplicity: Keys to Getting Started

Even with no prior experience, he never felt overwhelmed. The B.Protek team provided the tools, training, and support needed to get started. The business model was clear, and the company culture fostered collaboration, not competition.

That made the transition from military life to franchise ownership smoother than expected. It wasn’t just about installing coatings—it was about building something from the ground up with a trusted partner.

Building on a Foundation of Purpose

For this franchisee, owning a B.Protek business wasn’t just about financial independence. It was about reclaiming agency over his life after decades of service. It was about creating a future that blended personal fulfillment with professional achievement.

"At one point, when I released from the army, I just had to make income on my own terms."

That statement captures the heart of entrepreneurship: taking control, building with purpose, and creating value—not just for clients, but for one’s own life.

Why Now Is the Right Time to Join B.Protek

The concrete coating industry in Canada is expanding, especially in underserved provinces like New Brunswick. As more homeowners and commercial clients invest in long-lasting, visually appealing solutions for their floors, the demand for high-quality concrete coatings continues to grow.

B.Protek offers a proven business model with comprehensive training, national branding, and operational support. Whether you come from a construction background or, like this franchisee, are entering a completely new field, B.Protek equips you with everything you need to succeed.

Take the First Step Toward Ownership

If you’re seeking a business opportunity with high potential, minimal market saturation, and strong support systems, B.Protek is worth your consideration. As a Canadian-owned brand with a strong track record, B.Protek is helping people across the country turn ambition into action.

Don’t let inexperience hold you back. Just like our New Brunswick franchisee, you could be one decision away from transforming your life. Join a growing industry and partner with a company that puts people first.

Start your journey with B.Protek Concrete Coating today—because owning your future begins with one bold step.